Online Display ads

Yash Infinite Solutions is a result-oriented display advertising agency that strives to extend its reach to businesses that are using latest media techniques, devices and technologies to maximize their return on investment.

Display advertisements are those ads that pop-up in different shapes when you click on a webpage. Display advertising has been a successful way of attracting potential clients. It is an essential part of integrated online market sales program and uses Google display network and many other performing networks. You only have to pay for clicks on other sites and do not make any payment for the posted advertisement.

We will try to build a large network for display advertising of your products and services. Our network will include popular social networks like online news centers, blogging websites and travel forums. We at Yash Infinite Solutions strive to include more and more websites and online platforms in your digital ad network.

Our clients (read: you) can make a choice among the websites they plan to include in their network. As per their objectives, goals and expectations, they can select specific websites and only pay for those clients that come to their websites by clicking the display ad on some other website.

We try to create innovative and unique advertisement plans using flash banners, animated gift banners, video ads, in-video ads and floating ads. This helps your business to reach to target audiences. The display ads for a business are developed in accordance to its target customers/clients and desired demographics and psychographics such as audiences in one particular location, profession, age, gender, language, culture and interests.

Yash Infinite Solutions also provides aid to frame your online advertising budget, increasing the window of return on investment. We help you to strategies your plan of targeting desired amount of the relevant traffic and potential customers, effectively and efficiently.

With an increasing number of customers going online for information, reviews, and procurement of products and services, your brand’s online identity cannot afford to be seen as just an information portal. It needs to be interactive enough to engage your customers and stand apart from your competitors works.

Your electronic store needs to convey the same feeling that your brick and mortar store does. We help you refine or create your online brand identity. We have the knowledge and the experience to help your brand compete in the digital space.

Here are five key strategies to consider while launching your online branding efforts:

Plan your social media integration.

• What do you want your brand to say or do online?
• What types of interactions do you want your clients to have with your business?
• Is Facebook right for you? Or is YouTube a better option for you?

You may not have all of the answers at this point, but a little research should help you understand where your audience is and how to interact with them. Start by listening and seeing who is talking about your brand. If no one is, then start a conversation. But remember it’s a conversation leading to interaction, not a means to force a message on clients. Your brand will be on the path to growing popularity online in no time if you remember to treat social media as a means of conversation

Build your reputation online
People buy products and services only the brands and companies that they trust. So how can you build an online reputation that makes your customers feel safe in your hands?

• Always give them customer service. Be polite while doing so
• Write articles about your business and get them published on the internet. This will build customers  confidence in you.
• Always display your company’s name and contact information in an easy to find place for your customers.
• Create a clean, navigable, and quick loading web site. 
• Be active on your websites, and especially the complaint section. You can go so far as to create an online discussion. This helps create a supportive environment for your customers.

Reach customers when they’re looking for you by showing ads next to or above relevant search results. With search ads, you can find your customers on all the devices they use to search for information.

Pay per click marketing is a great way to quickly get your site in front of your potential customers. Skillfully handled PPC search engine marketing placement can save you lots of money and drastically increase your ROI.

Win with Search Ads. Track and improve your campaigns by running reports to see how your campaigns are performing and use tools to edit and improve them. With a variety of bidding and targeting tools, you can maximize your budget, focus on key markets, and automate bids based on a target return on investment.

Go beyond text with new ad formats. Attract customers in dynamic ways like letting them quickly and easily compare relevant credit card offers and rates, or showing them a movie trailer right on the Search results page.

Show customers additional information with ad extensions. If you have local stores, show customers a map of nearby locations. If you sell products, display images and prices of relevant available merchandise. And if you have great online reviews, show customers that they can trust you with seller ratings.

What is included ?

Yash Infinite Solutions pay per click management professionals will strategically manage your campaign (or offer pay per click consulting) so your message reaches the largest audience possible. Pay per click, SEO and other search marketing strategies complement each other to generate revenue before and after you establish natural search engine rankings. This powerful marketing service can help you start building a strong customer base today.

Keywords are generated from various sources including but not limited to website copy, search engine tools, and competitive reviews. Broad match, Exact match, Phrase match, and Negative match types are utilized to ensure relevant queries receive maximum exposure. As keywords are tested and proven they will be organized into three levels:
Top performing
Mid performing
Low performing

This tiered approach will help determine keyword efficiencies and allow for optimization and increased testing opportunities.

Competitive Analysis
Do you know who is targeting your desired keywords? How many companies are competing for the same traffic? What is your competition doing? Are they missing opportunities on which you can capitalize? Are they doing something you can do better? Our PPC services team takes an in-depth look at the competitive marketplace for your chosen keywords and help you develop strategies to reach the top of the rankings and stay there.

Sponsored Search Ads
Pay-per-click advertisements are the sponsored links that appear above or to the right of the natural search results. PPC can create immediate online visibility. This type of campaign must be handled carefully and our marketing experts will help you set up and manage a cost-effective strategy for a profitable return on your investment. We can also effectively combine SEO, PPC and other strategies to further increase your exposure and sales.

Contextual Advertising
Contextual advertising is about delivering the right message on the right website. This strategy places ads that appear within a website rather than on search engine results pages. Yash Infinite Solutions  will help you set up and manage your contextual advertising so you can target the right customers on the right sites.

Analytics
We can make the most of your pay per click optimization campaign by closely studying website analytics and making the appropriate changes. We will study the relevant metrics and data related to the site to determine keyword performance. We provide the initial setup and then offer professional consultation and recommendations on how to improve your paid search marketing campaign.

Reporting
As data is collected, it is necessary to analyze results. Our PPC team reviews data on a daily basis. This daily review ensures trends are identified early on to improve campaign results. Thanks to sophisticated search engine reporting, data can be sliced and diced to evaluate key data points.

Our standard reporting gives valuable performance insight into keywords, ad text messages, campaigns, ad group, and a wide variety of other important metrics. Our team is happy to provide detailed reporting on the most critical data points to help grow and develop your PPC campaign.

Bidding
As keywords are tested, appropriate bid levels will be established. Bid levels will be determined for each keyword according to performance. This will ensure budget dollars are spent efficiently. Regular optimizations of keywords and ad text will help save dollars and allow for increased bids on top performing keywords and the testing of new keywords and initiatives.

Costs
Pay-per-click differs from traditional forms of advertising. It doesn’t come with price lists or rate cards. Instead, our standard pricing model relies on a cost-per-click (CPC) based auction:

How much you invest is up to you
You’ll start by choosing a daily budget you’re comfortable with, and then change it at any time. There’s no minimum spend and you’re not locked into a contract.

Only pay for results
With ads on Google you’re not charged when your ad is displayed, but only when someone clicks on your ad to go to your website. In other words, you only pay when your advertising works.

You’re in control of your cost-per-click
The cost-per-click prices are defined via an automated real-time auction system. As an advertiser, you get to specify the maximum amount (max CPC bid) you’re willing to pay for each prospective customer that visits your website by clicking on your ad. This bid then determines how high up on the search results page your ad appears, which eventually determines how often people notice and click on your ad.

Relevance pays off
Your bid isn’t the only factor that counts. You are rewarded more relevant ads with a higher Quality Score and a higher ad position. So even if your competition bids more than you, you can still win a higher position — at a lower price — with highly targeted keywords and ads.

Paid Search Marketing or Search Engine Marketing is the fastest growing digital medium in the field of advertising and marketing. The web is growing at an exponential rate, making people become more aware and in touch of their wants and desires.

People have started using the internet as a decision making medium, and the internet itself impacts a lot of their purchase decisions. Paid Search Marketing is a perfect blend of branding and ROI where the advertiser gets users based on their buying intent. This information is received through the contextual pages that the users visit, or the keywords that they search the most often.

To sum it up succinctly, Paid Search Marketing helps you reach your clients at your own budgets with no compromise on the quality of our services. Here are only a few of the numerous benefits of Paid Search

Marketing:

1. Small initial investment
2. Can be utilized by any business enterprise, regardless of its size.
3. You get to see results almost immediately
4. Real time tracking
5. Your intended clientele is targeted
6. Branding

Yash Infinite Solutions will give you leverage over your competitors; with our unique blend of experience and consistent innovation, we will help you achieve the maximum benefit out of your initiatives. Call us today and we will gladly help you with your Google Adwords Pay-per-click program.